In the days when barley hump was still feared and hunger stalked the land, our founder and late Chairman Kang Joong-hee would nourish and uplift his guests with warm rice cooked in a cauldron. His cauldron has since become a symbol of social warmth and our founding spirit.

Chairman Kang Joong-hee's legacy lives on in our philosophical statement and continues to steer Dong-A ST today. 'Jeongdo' was adapted from the old adage meaning 'way of righteousness (正道),' but we have expanded on this definition by incorporating the character, '鼎,' for 'cauldron.' Our vision is to pursue what is right and build trust by communicating warmth to the members of our society.

Jeongdo management (鼎道經營) is our statement of social responsibility management and articulates our commitment to grow together with our society. Upon his appointment as president in 1975, Honorary Chairman Kang Shin-ho defined Dong-A ST's credo that integrates social responsibility (CSR) with our founding values of Jeongdo, integrity, and compassion, which remains our bedrock of purpose to this day.

Stakeholders in CSR include employees, communities, governments, shareholders, and consumers.
As a company, we have the responsibility to guarantee our employees' fundamental rights and welfare, foster talents, and advance health and wellness through new drug development and environmental protection. We are also responsible for fulfilling our obligations to the government and enhancing corporate sustainability by generating profits for our stakeholders. But most of all, we are responsible for creating a virtuous cycle of social responsibility by providing excellent products and services to the consumers.

In line with ISO 26000 on social responsibility, President Kang Jung-seok further built on our Jeongdo philosophy by emphasizing management that values human rights, environment, legal compliance, consumers, and philanthropy, with distinct methodologies and practical indicators. Today, Dong-A ST continues to work with our society toward a sustainable future.

For more information, visit our Jeongdo Management page.